You don’t need a glass of whiskey to unfold a great story, if the time is right, even a dollop of ice-cream brings out the best in you! Honest to God, we (Kailash and Devesh Nichani) are living examples of this. Our brand Glassic—a label that designs and manufactures top-notch eyewear and sells them at super affordable prices, was born (at least the name) when we were on our way for a scoop of our favourite vanilla ice cream!
We might have nailed the name, but the idea of an eyewear brand was brewing in our heads from the day we stepped into our family business of eyewear retail. Since we were born into a family of eye care practitioners, we were exposed to eyewear from an early age. So, as corny as it might sound, ‘We didn’t pick the eyewear industry, the eyewear industry picked us’, you know? And since, this is India where the son builds on his father’s dream, we both knew we had to give wings to our one true obsession—glasses!
‘We didn’t pick the eyewear industry, the eyewear industry picked us’, you know? And since, this is India where the son builds on his father’s dream, we both knew we had to give wings to our one true obsession—glasses!
This obsession hit Olympus when we saw that the industry was split into two segments—eyeglasses that were in the sub 4000 range, had almost no brands and was populated with sub-standard products. The range above 4000 was populated with expensive designer brands with no real material benefit.
We would meet a lot of customers who were always looking for designer eyewear that came with a reasonable price, but didn’t compromise with the quality in that process. So, we were enthusiastic and curious to look for a solution.
The idea was to have a lean supply chain, where the brand controls manufacturing and supply through a vast sales channel. It had to be e-commerce as it helps in brand building and has vast reach.
The design backstory
We at Glassic believe in a curated range of eyewear rather than the traditional “more is better” approach. When we design a range, we keep in mind genders, face sizes and frame shapes. On top of this, we add colours that reach out to different personalities. We are extremely passionate about the design and prototyping process as well.
Further, we only use the best quality raw materials. For example, the Acetate we use for crafting our designs are of the highest grade, and are not available in the prices we provide them for anywhere in India. It’s the same raw materials used by big brands from the world over.
Our metal plating’s, nose bridges and springs are plated keeping quality benchmarks in mind and are designed to function without any hassles.
Another aspect we are particularly zealous about is naming our eyewear. We at Glassic do not follow a process of model numbers, rather we add catchy names to each product. The title is based on the way the frames are designed and the personality it would go with. For instance, we came up with the name Governor (our top selling sunglasses) because when you say the word Governor, people associate with a certain level of power, an individual with a sense of persona about him, you know? And this is what we wanted people to feel when they wore these sunglasses.
"When you say the word Governor, people associate with a certain level of power, an individual with a sense of persona about him, you know? And this is what we wanted people to feel when they wore these sunglasses."
And Glassic’s USP?
Our unique lean supply chain married to our e-commerce sales channel. It gives us the freedom of creating superior quality eyewear that can be sold at affordable prices! But how? Courtesy our slender supply chain. We manufacture them directly without the need of any middlemen and sell them directly to the customer without any middlemen too! Eyewear doesn’t have to be expensive, and we are here to break that myth!